Loved by dogs. Trusted by owners. Created for better lives.
Joint nutrition they’ll actually look forward to.
Meet Joint+ — premium daily joint nutrition in a soft chew, created for active and mature dogs as part of a healthy everyday routine.
Launching late 2026
Why Animativ
Animativ brings a science-led approach to thoughtful daily nutrition. We’re building a brand around transparent standards, clear information and products dogs enjoy—so owners can make considered choices with confidence.
Thoughtful nutrition
A considered approach to nutrition, designed for the daily routine you share with your dog.
Transparent standards
Clear information about our products, ingredients and development, with nothing overstated.
Products dogs enjoy
Daily products designed to be enjoyable for dogs and straightforward for owners.
Joint+
Joint+ is our first daily soft chew. The final formulation is being completed with specialist manufacturing partners, with premium ingredient standards and clear, responsible communication at the centre.
- Daily soft chew
- For active & mature dogs
- Launching late 2026
Our standards
- Made in the UK
- Developed with specialist manufacturing partners
- Premium ingredient standards
- Clear, responsible communication
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